There are only two kinds of languages: the ones people complain about
and the ones nobody uses. (Bjarne Stroustrup)

I recently watched TV - which is something I do not do often - and saw this ad. People protest for cheaper internet, Angela Merkel sais that it is impossible to get it cheaper. Then Julian Assange comes and tells about the product that is advertised, giving a cheap internet flatrate.

In my opinion the graphics are badly done in this ad, if I did not recognize the people from the context, I would have been unable to recognize them at all.

On the other hand, using a person like Julian Assange as a mascot for advertising may be criticized, but it shows that Wikileaks has reached the mainstream. Even though Julian Assange is certainly not a redeemer, his publicity and the work done by the Wikileaks-Team had some effect, even though it may only be small in the end.