I recently watched TV - which is something I do not do often - and saw this ad
. People protest for cheaper internet, Angela Merkel sais that it is impossible to get it cheaper. Then Julian Assange comes and tells about the product that is advertised, giving a cheap internet flatrate.
In my opinion the graphics are badly done in this ad, if I did not recognize the people from the context, I would have been unable to recognize them at all.
On the other hand, using a person like Julian Assange as a mascot for advertising may be criticized, but it shows that Wikileaks has reached the mainstream. Even though Julian Assange is certainly not a redeemer, his publicity and the work done by the Wikileaks-Team had some effect, even though it may only be small in the end.